Google invested 542 million dollars in a confidential startup of Magic Leap which, according to mass media, works over the nosimy device which creates virtual objects in the real environment. About Magic Leap activity it is not reported much, but it is known that Google has big plans for this company.
As reports The Verge, the head on development of Android and Chrome in Google Sundar Pichai and the vice-president for corporate development of Google Don Harrison will be included into Magic Leap board of directors. Will finance thus a startup not Google Ventures investment fund, and directly Google that speaks about a strategic step which will lead to full partnership of both companies.
According to the The Wall Street Journal newspaper, the Magic Leap technology is realized in the form of pair of points which project the image directly on eyes of the user, instead of on the screen as it existing devices of the added and virtual reality (for example do, Google Glass and Facebook company Oculus Rift). People whom has the luck to test a prototype on itself, speak about improbable visual effect.
It was so natural – to be in a room where the dragon flies. From impressions I could not constrain a smile on the face, – Thomas Tall, the head of the American movie company Legendary Pictures which was taking part in this round of financing along with Qualcomm and other companies imparted experience with WSJ.
It should be noted that the head of Qualcomm Paul Jacobs will preside also in Magic Leap. The circle of investors speaks about high potential of a startup. The founder of Magic Leap wishes to turn the company into «a creative hub for gamers, designers, writers, coders, musicians, filmmeyker and actors». Legendary Pictures which has let out "Godzilla" and «Black knight», plans to use the Magic Leap technology at cinema. Google, in turn, sees more wide range of its practical application.
Realization of the Magic Leap technology of Google Glass wearing spectacles would seem an obvious step, but as the newspaper writes, integration will not be. Journalists addressed for the comment to Magic Leap, but that refused to open the further plans.
The founder and the head of Magic Leap is Roni Abovits, the diplomaed biomedical engineer, the former owner of the medical robototekhnichesky company Mako Surgical for which it last year gained 1,65 billion dollars.
If typical technological startups occur from the Silicon valley, Magic Leap from Florida. The company works since 2011, and its staff totals more than 100 employees. Abovits says that Florida – a convenient place for formation of the international team.
Abovits calls the technology the word "film reality". In TechCrunch interview he declared that the consumer product with use of this technology leaves "soon enough".